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Regional Campaign Marketing Manager

Apply now Job no: 512891
Work type: Full time
Location: USA - New York
Categories: Group Marketing
Office Location: New York

    • More than a career TMF Group is your ticket to the world

      Meet the job!

      As Regional Marketing Campaign Manager, you lead on the development and execution of B2B multi-channel lead nurturing BTL campaigns and programs driving brand awareness and lead generation. Your job will be to manage all marketing activities for our North-America region with a strong focus on our Capital Markets services, Fund services and Global Entity Management services speciality groups. From our NY office you will closely work with Specialist Marketers, Regional Sales, and country offices in our global network.


      You will report directly into the Head of Regional Marketing Americas and have a virtual reporting line into the Global Marketing Leads for the Capital Markets and Funds practice and Global Entity Management practice.


      Key responsibilities


      • You will build strong relationships with stakeholders and strive for understanding of the target audience (industry and functions), practices and focus countries
      • Create,  own and execute (hands on) lead nurturing campaigns plus components and content in support of the story we want to get across.
      • Use the customer journey as a guideline on what content in what form or shape is required to take our target audience on a sales journey
      • Identify, contact and negotiate with partners to support access to the campaign target audience.
      • Identify and develop a range of marketing activities which attract the campaign target audience at job function level, fit with our campaign messaging, throughout the year
      • Obtain subject matter expert support from speciality groups for full year plan
      • Measure, analyse and track the campaign component results and adjust where required
      • Own the provided marketing budget while monitoring and tracking spend, ensuring financial control and support the ROI culture through-out the Group Marketing organization
      • Develop marketing plans for the focus countries based on their strategic plan, business priorities and objectives while taking advantage of the Group Marketing deliverables and global and regional campaigns plans
      • Communicate internally the deliverables and results increasing the campaign awareness as well as your personal profile and visibility
      • Act as the brand champion in region ensuring used collateral and brand material is up to standard
      • Team work across borders, functions, practices and cultures



        Meet the managers!


        Ivonne Capriles – Head of Regional Marketing – Americas

        “My ideal candidate is a seasoned all-round marketer with regional knowledge of the US and a specialist expertise in the Capital Markets, Funds business and entity management. A team player with a wide US network in particularly NY and a clear focus who dares to say no when it is the right thing to say and who delivers before anybody can blink on the deliverables which will make us great.”


        Antoni van Huissteden – Marketing practice lead – Capital Markets and Fund Services

        “My ideal candidate has a broad marketing background, great project management skills and ideally industry knowledge. But above all it needs to be someone able to navigate sometimes challenging stakeholders and keep his/her cool. The job is exiting and touches the whole marketing funnel, topped by the fact that TMF Group is a truly international organisation so you’ll be working with lots of different people from different backgrounds.”



        About you?


      • 5-10 years relevant marketing work experience complimented by experience within the financial industry (capital markets / private equity) is required.
      • University degree in marketing, communication or finance
      • Experience in event management, campaign management, demand generation and digital marketing is required.
      • Strong NY based network of partners, suppliers and industry experts
      • Naturally a strong project manager; projects are delivered to objectives, on budget, on message, on time and to quality standards.
      • You are comfortable working within an international commercial matrix.
      • Able to deal with different cultural backgrounds.
      • Excellent communication skills in English, additional languages is a plus.
      • Proficiency in MS Word, Excel, PowerPoint and Outlook.
      • Familiarity with CRM systems.
      • What can you expect from us?
        • Excellent working conditions: good work-life balance + above market level salary
        • Learning opportunities: you will work with highly experienced colleagues who are ready to share their knowledge, and will receive the opportunity to work on diverse and complex client requests. You will also be able to apply for and be supported for training;
        • Value-driven work environment: you can expect integrity and respect from all your colleagues and your leadership team;
        • Teamwork: an environment where we learn from our mistakes and work together to improve our processes continuously. A no-blame culture where teamwork is important, valued and lived daily;
        • Ambition: we are a growing company in which we constantly look for the next opportunity and where all ideas are welcome

Advertised: Eastern Daylight Time
Applications close: Eastern Daylight Time

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