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Regional Marketing Lead, APAC

Apply now Job no: 551549
Work type: Full time
Location: Malaysia - Kuala Lumpur
Categories: Group Legal & Risk
Office Location: Kuala Lumpur

About TMF Group

TMF Group is a leading global provider of high-value business services to clients operating and investing globally. We focus on providing specialized and business-critical financial and administrative services that enable our clients to operate their corporate structures, finance vehicles and investment funds in different geographical locations. Our core services can help companies of all sizes with HR and payroll, accounting and tax, corporate secretarial, international corporate structuring, fund administration and structured finance – whether a company wants to globalize, or whether they need support to streamline existing operations.

With operations in more than 80 countries, TMF Group is the global expert that understands local needs. Global reach, local knowledge: helping to do business seamlessly across borders.

About the Role : 

As the Regional Marketing Lead, APAC, you lead on the development and execution of B2B multi-channel campaigns and programs driving brand awareness and lead generation for APAC region. You will own APAC marketing plan, play an important role in defining our go-to-market plan and oversee all marketing activities for the region.
You will work closely with Regional marketing assistant APAC, other marketers, regional sales and practice subject matter experts in our global network, helping to build well thought out campaigns reinforcing key messages and value propositions to the right target audience at the right time. This is a great opportunity for a seasoned marketer who is ready to take on a challenging role in a dynamic organisation, working with colleagues from around the world.

Key responsibilities:

  • Own the plan for all marketing activity in the region, aligning it with the practice plans and the regional business plans.
  • Create and communicate a clear set of objectives and priorities for marketing in the region in close co-ordination with the regional director.
  • Deliver and execute against the plan, coordinating the activity with Regional Marketing Assistant
  • Manage priorities and clearly articulate these to key stakeholders.
  • Develop a deep understanding of TMF Group and its clients.
  • Be accountable for the consistent delivery of targets in line with business expectations by working closely with central marketing teams and practices to build campaigns and activity that will support sales and operational plans.
  • Manage regional budgets and costs.
  • Be expected to drive and foster a culture that emphasises continuous improvement, and efficiency.
  • Build a strong network of collaborative relationships and partnerships across TMF Group (sales teams, practices, senior management) and industry to help achieve TMF objectives.

Key requirements:

  • Between 6-10 years relevant marketing work experience in a B2B services industry
  • Experience in campaign management across the full marketing spectrum.
  • Strong project management skills; track record of delivering projects to objectives, on budget, on message, on time and to high quality standards.
  • Ability to build relationships with and influence senior stakeholders across different cultures and backgrounds.
  • Excellent English written and verbal communication skills.
  • Great presentation skills.
  • ‘Can do’ attitude.
  • Willingness to be flexible to changing business priorities
  • Proficiency in MS Word, Excel, PowerPoint, Outlook and Teams.
  • Familiarity with Marketo, CRM systems.
  • University degree preferred.
  • Experience in the professional services market would be beneficial.

What’s in it for you?

  • Our offices are easily accessible by public transportation (LRT & Monorail)
  • Flexible working arrangements
  • Work with colleagues and clients around the world on interesting and challenging work.
  • We provide internal career opportunities so you can take your career further within TMF

Want to know more about a career at TMF group? Watch this video:

Advertised: Singapore Standard Time
Applications close: Singapore Standard Time

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